The program is aimed at the managing bodies, public transport operators, academia, research centers and industry, involved in urban mobility.

Created in 2016, it sought to respond to the new challenges posed to the sector at the present time: technological innovation, increased demands for respect for the environment and increased connectivity and the participation of customers and society by demanding quality of services and transparency in the definition of their costs.

In its first cycle - 2016 to 2017, concluded at the UITP Congress - Montreal-2017, communication and promotion practices and their results were focused on the improvement of urban mobility.

In this second cycle - 2018-2019, the program wants to highlight the practices that:

• They point out the connections between Governance, Communication, Marketing and Innovation;

• Inform the results and the difficulties of articulation of the growing number of actors that act in the sector;

• Contemplate the contributions of different areas - communication and journalism, marketing, management and administration, engineering and architecture, law and economics.