Three Brazilians were invited to participate as finalists, Roberto Sganzerla, Jurandir Fernandes and Sergio Avelleda
CDMX's head of government Claudia Sheinbaum, along with Jesús Padilla Zenteno, president of the Mexican Association of Transportation and Mobility, will inaugurate the 11th International Congress of Innovation in Transportation in Urban Mobility at the Zacatenco Unit of the National Polytechnic Institute in Mexico City , which occurred on May 30, May 31 and June 1, 2019.
Roberto Sganzerla, specialist in Transportation Marketing and Urban Mobility made two presentations during the event, the first on Thursday 30, the specialist spoke about Innovation and Human Mobility and on Saturday 01, about Transport Marketing.
Sganzerla began by pointing out that, at that time, technology changed the way of relating and communicating, because what used to be vertical and exclusive, now is horizontal and social; power is no longer individual but collective / connected.
He exemplified the changes from traditionalism to overcrowding with Amazon, Netflix and Spotify. He showed a study that did in which different technological devices took to reach 50 million people, having as tips the phone at 75 years, and Pokemon Go with 19 days.
He continued with examples of product digitization, exposing the Swiss brand Mavala, who through collecting information through Facebook, managed to know which color ideal for young enamel. Collective intelligence is marking the course of the new world.
The change that is taking place in the means of transport is not the modification of structures, but it is putting the person at the center of transport services. The person should have the option to decide how he or she wants to move and stop pointing out what to address and how to pay. All within public transportation.
He also pointed out that the era of experience is ending and the era of purpose is beginning. Therefore, transportation must follow this same path and focus on the purpose of transportation.
Next, Jurandir Fernandes, former Secretary of Transportation of the Government of São Paulo twice and current president of the International Public Transport Union Division, UITP, presented on the theme of Latin America: 21st Century: Trends and challenges of urban mobility.
Dr. Jurandir Fernandes, before talking about the future, wanted to mark his foundations in the past, from the use of the horse in the nineteenth century until he jumped to the present day, with the imminent domination of the automobile in Latin American cities and culminating in the investments of the future; autonomous vehicles and vehicles under remote control.
It gave the figure of 2 billion cars that are parked most of the time, but new technologies have generated the idea of sharing, with the introduction of bicycles and skates as transportation systems. It is again collective intelligence acting.
According to the day of the Congress, Sergio Avelleda, former Secretary of Mobility of the city of São Paulo and current Director of Urban Mobility of the WRI Ross Center for Sustainable Cities, presented the theme: Towards a More Egalitarian City: Challenges and Opportunities.
Avelleda said that the population's access to mobility in large cities undergoes three strategies that are vital today 1). Design and adapt cities with pedestrians and cyclists in mind; 2). Develop integrated transport systems; 3). Perform management work to discourage the use of private cars.
According to Sergio Avelleda sooner or later direct taxes will inevitably be the use of the private car to discourage its use, since the cost for those who do not own is very high saturation of routes which increases their transfer times for example, for jobs. The proportion is that, for those who need to use urban transportation, pay 10 times more than who uses the private car.
Being in front of a city with very serious traffic - said the expert - is like being in front of a body with a fever. Evil is not a fever, with a fever the body is telling us that it has an evil, but evil lies in what is causing it; in the case of cities it was thought of for the automobile and that the pedestrian only looked; but now the growth of cities has made the roads inadequate. In São Paulo, a solution was created that created corridors for pedestrians near the avenues saturated with automobiles.
Sergio Avelleda said that efficient urban transport contributes to a better quality of life. He mentioned that in Mexico City, transferring a person to his job involves more than an hour. In São Paulo, those living in an area of the city with access to their work have a life expectancy of 80 years, while those who live with a job at a distance have a life expectancy of 55 years.
On the last day, Saturday 01, Roberto Sganzerla, Specialist Transportation Marketing and Urban Mobility talked about Transportation Marketing and stated that the marketing aspects, there has never been a better time to promote public transportation because it contributes from public transport to urban mobility, to the become more sustainable and for the planet to breathe better.
He presented the Integrated Marketing and Mobility project in Brasília, the Federative Capital of Brazil, which was chosen by UITP as one of the 10 Best Projects in Latin America in the Best Practices Program, where on June 12, in Stockholm, the 3 best
He concluded his remarks by mentioning CLEODORVINO BELINI, president of FIAT, in an interview with the Brazilian magazine Época Negócios:
"We have to improve public transport and let the car follow its true vocation - the ride ... We have to grow mass transport ... Mobility is having more buses and fewer cars on the street ... The car should be something to go out with family, to travel to other places ".
That is, if we do not promote collective transportation, other sectors may have to do so.